Considered apparel for clinicians who think about what touches their skin.
— The fiber philosophy
The clean beauty wave taught a generation of clinicians to read the back of every bottle. Bedding followed. Activewear followed. Personal care followed.
Medical apparel is three years behind, and the math is the same: the clothes you wear ten or twelve hours a day are made almost entirely of polyester. Soft polyester, technical polyester, performance polyester, called modern. It is still polyester.
Herald is built on a simpler proposition. What touches your skin matters. Tencel from FSC-certified forests. Organic cotton from GOTS-certified mills. Merino, mulberry silk, the small percentage of stretch that physics requires — disclosed plainly, certified honestly, never overclaimed.
Six fibers. Disclosed in full.
06 / 2026 · Line compositionEvery percentage on every hangtag. The only synthetic in the line is the small share of elastane that range of motion requires — never higher than five percent, never hidden, never marketed as something it is not.
— Founding 100 drop
The first hundred get the Founding 100 drop.
— The wear-tester program
Thirteen clinicians. Eight weeks of feedback.
Before launch, thirteen clinicians wear the line through real shifts. Two to three pieces, free to keep, in exchange for two structured feedback surveys. We're recruiting now.
Apply to wear-test